Web + AI studio · Dallas–Fort Worth

Put your business in its best light.

Websites built around your customers, not templates. AI agents that answer, book, follow up and report back. Made for local businesses in Dallas–Fort Worth, Texas.

01 What we do

Three things, done properly.

01 · Websites

Websites built around your customers, not templates.

Designed around who buys from you, what they ask, and what makes you different.

  • A page for every service you sell
  • Fast on a phone, with ordering or booking built in
  • Google profile and local search basics
See the before & after
02 · AI agents

AI agents for your business.

Connected to the tools you already use, working in your voice and by your rules.

  • Answer calls and chats, day or night
  • Book appointments and take orders
  • Business X-ray owner dashboard, coming soon
Watch an example agent
03 · Engagement

AI-powered customer engagement.

A customer system the AI runs for you, so no lead slips while you're busy.

  • Calls, texts, chat and social in one inbox
  • Missed-call text-back, reminders and win-back
  • Review requests and a plain-English Monday report

Why it matters (published research): leads contacted within an hour were about 7× likelier to qualify (HBR, B2B study); text reminders cut no-shows from 21% to 15% (healthcare meta-analysis); one more Yelp star ≈ 5–9% more revenue (HBS, independent restaurants). Results vary by business.

See pricing

02 Examples

See it working.

Example business Luz del Barrio Taquería is fictional, and the concepts aren't client work. Nothing here is a real business.

Before After
Example business · fictional · drag or use arrow keys

Same taquería. Brand-new front door.

  1. 1

    Order online in 2 taps. "Order pickup" sits right at the top.

  2. 2

    Call button always visible. Call, order and directions on every screen.

  3. 3

    "Open now" up top. Answers the first question without a phone call.

  4. 4

    Readable on a phone. Real text and real buttons. No pinch-zoom.

  5. 5

    Catering gets its own path. A short form, and the agent follows up.

What changes

Illustrative
Taps to order
Phone only2
Body text on a phone
8px17px
Page weight
6.2 MB0.4 MB

Illustrative numbers for a fictional business, not results from a real client.

03 Pricing

Starting prices, in writing.

Fixed quote after the free audit. Websites and AI are priced separately, so you can start with either.

Websites

from$1,500

One-time

AI agents & engagement

from$297/mo

+ $497 one-time setup

Care plan

from$99/mo

Hosting, updates, monthly report

See every package
  • Launch · 5 pages$1,500
  • Growth · up to 10 pages, booking, chat$3,000
  • Custom · integrations, multi-location$5,000+
  • AI Starter · missed-call text-back, review requests ($497 setup)$297/mo
  • AI Front Desk · + 24/7 chat that books ($997 setup)$497/mo
  • Full Automation · + AI voice, follow-up & win-back$997/mo
  • 1 hour of edits a month$99/mo
  • 2 hours of edits a month$199/mo
  • 4 hours of edits a month$299/mo

Prices in USD. Text features go live after US carrier (A2P 10DLC) registration.

04 FAQ

Straight answers.

Can I buy just a website, or just the AI?

Yes. They're priced separately. Many businesses start with one and add the other later.

What happens when the AI doesn't know an answer?

It's set up with your services, hours and rules. When a question falls outside that, it takes the customer's details and passes them to you instead of guessing. It always says it's an automated assistant.

Why can't texting start on day one?

US businesses that send texts need A2P 10DLC registration with the carriers, and customers need to opt in. Approval can take days to weeks, so we start that paperwork early.

Is the taquería a real client?

No. Luz del Barrio is a fictional example, its numbers are illustrative, and the concept designs are labelled as concepts. We don't publish anything we can't back up.

When can I see the Business X-ray?

The demo dashboard is coming soon. Tick "Business X-ray" on the audit form and we'll send it when it's ready.

05 Free audit

See what's hiding in the dark.

Free, no obligation. Tell us about your business and we'll email you a short written report.

How it works

  1. 01
    Free audit. We review your site, Google profile and how calls and messages get handled, then send what we'd fix first.
  2. 02
    Build around your customers. Site and agents set up with your services, hours and rules. You approve everything.
  3. 03
    Launch, then it keeps working. Agents answer, book and follow up. You get a plain-English report every Monday.

Prefer email? sales@backlitlabs.com

Interested in

We only use your details to reply about your audit. See our privacy policy.